For the longest time Merchants accepting credit card payments have seemingly been robbed.
The major card brands continue to raise their rates multiple times a year while giving customers purchasing power that only benefits them—such as rewards programs, and travel perks, which YOU'RE actually paying for.
Please don't expect this to slow down any time soon.
For instance, just this year, Visa had its largest single rate increase in a decade!
To make things worse, more times than not, the average Merchant is plundered and stepped on by their actual Processor.
If this is you, make no mistake about it, your processing dollars are shrinking in value by the minute.
Unfortunately, this can leave you in a never-ending cat-and-mouse game, desperately trying to secure the best rates, jumping from processor to processor.
There is good news, however.
It doesn't have to be this way.
